|
||
| Download & Share | ||
| Video Data Visualization Summary Press Release Photos |
||
 To better understand the power of pizza, DIGIORNO® conducted a social experiment that measured its effect on the moods of partygoers – and the result was surprising. |
 During three separate parties, DIGIORNO® set up the room with more than 40 high-resolution cameras that captured footage of guests while pizza baked in the oven, and after it was served. |
||
| Download Image Above: Web Version | Print Version |
Download Image Above: Web Version | Print Version |
||
 To conduct this experiment, DIGIORNO® recruited real people to host friends and family at a Manhattan loft. |
 With the help of facial recognition and emotion-tracking software, DIGIORNO® analyzed footage to identify patterns in emotion. “Joy” was classified based on indicators of happiness like smiles and eye movements. |
||
| Download Image Above: Web Version | Print Version |
Download Image Above: Web Version | Print Version |
||
 Across all three gatherings, when DIGIORNO® pizza was in the oven, it coincided with the highest observable increase in joy Ð even greater than levels reached when the pizza was actually being eaten. |
 Based on data from DIGIORNO® Pizza’s three small gatherings, baking pizza in your own oven is a sure-fire way to help elevate occasions. |
||
| Download Image Above: Web Version | Print Version |
Download Image Above: Web Version | Print Version |
||
 As partygoers took their first bite of DIGIORNO® pizza, increase in joy went up to 11 percentage points. |
 The smell of DIGIORNO® pizza created anticipation among partygoers we studied – and boosted their happiness levels up to 24 percentage points. |
||
| Download Image Above: Web Version | Print Version |
Download Image Above: Web Version | Print Version |
||
|
|||
| Contact Us | ||||||||||||
| David Weil DWeil@Team-N.net (312) 988-2107 |
Sarah Factor Sarah.Factor@us.nestle.com (440) 264-5663 |
|
||||||||||
