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To better understand the power of pizza, DIGIORNO® conducted a social experiment that measured its effect on the moods of partygoers – and the result was surprising.
 
During three separate parties, DIGIORNO® set up the room with more than 40 high-resolution cameras that captured footage of guests while pizza baked in the oven, and after it was served.
 
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To conduct this experiment, DIGIORNO® recruited real people to host friends and family at a Manhattan loft.
 
With the help of facial recognition and
emotion-tracking software, DIGIORNO® analyzed footage to identify patterns in emotion. “Joy” was classified based
on indicators of happiness like smiles and eye movements.
     
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Across all three gatherings, when DIGIORNO® pizza was in the oven, it coincided with the highest observable increase in joy – even greater than levels reached when the pizza was actually being eaten.
 
Based on data from DIGIORNO® Pizza’s
three small gatherings, baking pizza in your own oven is a sure-fire way to help elevate occasions.

     
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As partygoers took their first bite
of DIGIORNO® pizza, increase in joy went up
to 11 percentage points.

 
The smell of DIGIORNO® pizza created anticipation among partygoers we studied – and boosted their happiness levels up
to 24 percentage points.
 
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DIGIORNO® used facial recognition and emotion-tracking software to prove what we’ve known all along: pizza makes people happy.


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David Weil
DWeil@Team-N.net
(312) 988-2107
Sarah Factor
Sarah.Factor@us.nestle.com
(440) 264-5663
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