
To better understand the power of pizza, DIGIORNO® conducted a social experiment that measured its effect on the moods of partygoers – and the result was surprising. |
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During three separate parties, DIGIORNO® set up the room with more than 40 high-resolution cameras that captured footage of guests while pizza baked in the oven, and after it was served. |
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To conduct this experiment, DIGIORNO® recruited real people to host friends and family at a Manhattan loft.
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With the help of facial recognition and
emotion-tracking software, DIGIORNO® analyzed footage to identify patterns
in emotion. “Joy” was classified based
on indicators of happiness like smiles and eye movements. |
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Across all three gatherings, when DIGIORNO® pizza was in the oven, it coincided with the highest observable increase in joy Ð even greater than levels reached when the pizza was actually being eaten.
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 Based on data from DIGIORNO® Pizza’s
three small gatherings, baking pizza in your own oven is a sure-fire way to help elevate occasions.
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 As partygoers took their first bite
of DIGIORNO® pizza, increase in joy went up
to 11 percentage points.
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The smell of DIGIORNO® pizza created anticipation among partygoers we studied – and boosted their happiness levels up
to 24 percentage points. |
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DIGIORNO® used facial recognition and emotion-tracking software to prove what we’ve known all along: pizza makes people happy.
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